Turning the 7/11s into Kwik-E-Marts is a masterstroke, quite possibly the finest advertising tie-in cinema has produced to date. Of course, even though The Simpsons Movie did not need much help in building awareness, the marketing campaign is one of the best I have ever seen. I have had the discussion about how to rank them in other forums before, but I do believe it is one worth re-addressing later this week on our next edition of Shop Talk. The Simpsons is in the discussion with Harry Potter, Superman, Spider-Man, Mickey Mouse and Star Wars for most recognizable franchise branding in the world. The ubiquity of this franchise is such that if you travel to any part of the world and say the word, "D'oh!", people will know what you mean. The Simpsons Movie has been receiving free advertising for 18 years now. If all of them went to the movie, with an average ticket price of about $7, that would "only" be $60 million.ĭavid Mumpower: I have always felt there was an Occam's Razor to the potential of this movie that was being widely ignored. Think about this - the show averaged 8.6 million viewers an episode this season. ![]() It's become the culture for a lot of people, and I think this film was a kind of homecoming for a lot of people that don't watch the show religiously anymore. I always knew a Simpsons film would be big, but it was always going to be a matter of just how big. Reagen Sulewski: As a fan, obviously I'm thrilled ("sequel?"). To what do you attribute this incredible turn of events Of course, they didn't use their real names, but you could tell it was them.Kim Hollis: The Simpsons Movie shocked the entire industry by earning an estimated $71.9 million this weekend, making it the largest traditional animated opening of all-time. You wouldn't believe the celebrities who did cameos! Dustin Hoffman, Michael Jackson. Monday Morning Quarterback By BOP Staff July 30, 2007
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